A new online initiative called One Life is targeting sexually active Canadians 18 to 30 years old, urging them to practice safer sex and undergo HIV testing according to the Toronto Star. The campaign features Mary J. Blige and U2, and includes HIV/AIDS service organizations, medical clinics, testing facilities and physicians. One Life aims to spread its message through an online video set to U2's song "One," recorded with Blige and made available by the artists at no cost. Corporate sponsors Bristol Myers-Squibb and Universal Music Canada are pledging a $1 donation to HIV/AIDS prevention groups every time a viewer forwards the video, and the web site includes a search tool for local testing facilities and and HIV information.
Note: we're not including a link to the One Life site because access is restricted to Canadian IP addresses. Sorry!
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